REALTOR® | Founder, The Russell Team at eXp Realty
Whether you're selling your family home exploring a new home purchase, I bring 19+ years of market expertise, data-driven strategy, and a commitment to maximizing your outcome—not just closing a deal.
Hi, I’m David Russell, a North Texas real estate specialist with 19+ years of experience helping homeowners sell faster and for more.
800+ homes sold | $250M+ in volume 95.4% list-to-close ratio | 55 avg. days on market
In today’s market, exposure drives results. If your home isn’t getting views, it’s not getting offers. That’s why I don’t just list properties—I engineer demand. Using a data-driven marketing system, my listings consistently generate 5–13x more Zillow views than nearby comparable homes, leading to stronger showing activity, better offers, and faster closings. Every step is tracked and adjusted in real time—based on buyer behavior, not guesswork. If you’re thinking about selling, the difference isn’t the market. It’s the strategy behind your listing.
Get a free, instant valuation with data from multiple sources. Adjust for upgrades and see what buyers are really paying.
Get Your Home Value Price it right from day one
Data-backed pricing using comps and real buyer behavior
More exposure. More demand.
Multi-channel marketing that attracts serious buyers—not browsers
5–10x more online views vs nearby listings
than average listings in your area
Know exactly where you stand
Weekly reporting on views, showings, and market response
Stronger negotiation, better outcomes
Full offer comparison (retail, cash, institutional)
Clear communication. No surprises.
You stay informed, in control, and confident throughout
Every home is different. Your strategy should be too. Whether you're upsizing, downsizing, relocating, or cashing out—everything starts with your goals and a plan built around them.
My promise: No pressure. No guesswork. Just a proven system designed to deliver results.
Career Volume
Homes Sold
List-to-Close Ratio
Avg Days on Market
If a home sits on the market without attention, it’s not positioned correctly. Here is the exact, data-driven system we use to generate more views, more showings, and better offers.
Want to see how your home would perform?
Get a Custom Pre-Market Strategy Plan. I’ll show you where your home should be priced, how it compares to competition, and expected buyer traffic.
Get Free Strategy PlanProfessional staging (virtual or physical), editorial-quality photography, and narrated virtual tours that make empty or dated homes look irresistible.
Zillow-optimized deployment with buyer-behavior image sequencing and reverse prospecting to flood your listing with serious traffic from day one.
Weekly tracking of Zillow performance, ShowingTime/BrokerBay activity, buyer feedback, and market shifts—delivered straight to you in clear reports.
Live data tweaks, skilled negotiation for top dollar, and seamless coordination—whether we go full open-market, cash/institutional, or hybrid.
See the difference data-driven marketing makes. These aren't just numbers—they're seller wins.
Get a free, instant property valuation and see how much your home is worth in today's market.
Our cutting-edge valuation tool uses real-time data and allows you to adjust your values based on features and upgrades.
We'll bring values from all major sources.
Make adjustments based on your home's condition, ammenities and finish-outs.
Custom pricing + exposure plan for maximum results.
Get multiple offers from institutional buyers.
Most sellers only see one number. We show you multiple valuations, let you adjust based on your home's unique features, and reveal what institutional buyers are actually willing to pay.
Multiple Value Sources
Adjustable Estimates
Instant Cash Offers
No Registration Required
Most agents show homes. We engineer demand.
REO Disposition
12 showings in first week, multiple offers within 10 days
Traditional Sale
Strong demand generated through targeted digital exposure
Luxury Sale
Above-ask close driven by competitive bidding strategy
We help homeowners compare open-market sales, institutional offers, and off-market demand.
Get Your Home ValuationBrowse our current listings and find your next home. We'll help you navigate the market with the same data-driven approach we bring to sellers.
David Russell is a trusted REO and distressed asset specialist serving asset managers, servicers, banks, and institutions in the Dallas-Fort Worth metro.
REO Closings
(Past 2 Years)
List-to-Close
Ratio
Avg Days
On Market
Career
Volume
Complimentary BPO, property inspection, or market analysis available
We compile data from major real estate sources including Realtor.com, Zillow, Redfin, and MLS systems. Then we layer in local market intelligence, recent comparable sales, and current buyer demand.
Yes. We're one of the only platforms that allows you to adjust your value based on upgrades, condition, location factors, and more.
Market value is what buyers on the open market would likely pay. Instant offers come from institutional buyers who provide certainty and speed—typically at a slight discount. We show you both.
No. Our goal is to add value to your decision-making process. Explore your values, compare your options, and we're here when you're ready—no pressure.
Not necessarily. We work with institutional buyers who purchase properties as-is, as well as traditional buyers. We'll help you determine the best approach.
The current Texas market averages 60–70+ days on market. Our average is 55 days with a 95.4% list-to-close ratio—meaning we price strategically and execute efficiently.
